Building a website for your business is one of the best ways to inform and attract new customers, keep clients updated, and make sales. However, it is important to choose your content management system (CMS) so that you can operate efficiently while providing a good experience for visitors. Joomla, one of the more popular systems in use today, is considered a great CMS for nearly any purpose. One of the most appealing things about Joomla is the wide array of templates you can use to make your website look unique, but it is important to choose a template that looks professional as well. Professional Joomla templates will be a good start, but there are a few things to keep in mind.
First, think about your target audience and the purpose of your business. A photography website should display photos in an easily viewed format, such as a gallery or slideshow. However, if the primary purpose of the site is to communicate and inform visitors about the business, then you might want to keep the theme clean and distraction free. Every demographic will have a style that caters just to them. It is your job to figure out what that style is. Once you have a clear idea, you can start looking for professional Joomla templates.
The perfect template will not only be functional, but will also be user-friendly. Look for a theme that is well-organized and easy to navigate. Do not make your users hunt for essential information, or they will quickly leave your site. In the same vein, any graphics or photos used in the site should load quickly. If a site offers demos of their templates, take a look at them to make sure each template fits these criteria. You may have to look at a number of professional Joomla templates before you make your final decision.
Finally, professional Joomla templates should be search engine optimized. The template should make use of appropriate header tags, meta descriptions, and subtitles. Photos should be renamed and clearly labeled so that search engines can “read” them. While many of these features will not be apparent to your visitors, they will help any business receive traffic from web surfers by making your site easy for search engines to crawl. Some features that are SEO (search engine optimization) friendly will also make your site more professional. These include using keywords sparingly, good site architecture, and fast loading times. A professional site that is functional, user-friendly, and attractively designed will make your site stand out from the rest.